Basroc

A website that shows builders why this cladding is safer.

Client: Basroc
Product: External wall cladding system
Market: Australia and New Zealand
Pages: 7 pages, desktop and mobile

Overview

A safer cladding system, clearly explained.

Basroc is a patented wall cladding for Australian builders. It is 100% silica free, fire rated, 10 kg light and CodeMark certified.

I designed seven pages for desktop and mobile: Home, The Basroc System, About Us, Compliance & Documentation, Blog, FAQs and Contact Us. The file shows Version 1 and Version 2.

The challenge

Technical proof that reads in seconds.

01Fire ratings and certificates are dense and easy to skip.
02Builders, managers and certifiers want different proof.
03The silica ban of 1 July 2024 made safety the first question.

The approach

Bold type, teal accent, proof up front.

01Bebas Neue headings and teal feel strong and on-site.
02A stripe under every hero repeats: Patented Design, 100% Silica Free, Fire Rated, Lightweight (10kg).
03Compliance, warranty and documents get one page.

Structure

Seven pages, one safety story.

Taken from the main menu and page designs.

Home

The Basroc SystemSystem componentsBuilt for flexibilityEasy installationSafe Work AustraliaNo silica
About UsOur storyOur valuesMeet the team
Compliance & DocumentationComplianceWarrantyDocumentationMaintenanceCertification
BlogArticles
FAQsQuestions and answers
Contact UsContact form

Key screen

The home page hero.

A clear promise, six proof points and one action.

1
Call in one tap
The phone number, as a teal button.
2
System label
The Basroc System in teal.
3
A headline for builders
Safer Cladding for Australian Builders. Proven. Certified.
4
Six proof points
Fire rated, patented, silica free, water repellent, acoustic, lightweight.
5
One action
Experience the Basroc Difference leads to the system page.
6
Fact stripe
Key claims repeat under every hero.

Page flow

From proof to a phone call.

Light and dark bands lead from promise to final call to action.

1
Hero and fact stripe
The promise, proof points and core claims.
2
Basroc is the future of cladding
A video with TV builder Dan Reilly.
3
Why Basroc
The Future of Cladding is Here, with 1300+ projects completed.
4
Our product
Why professionals are switching.
5
Our quality
Backed by Industry Leaders, plus five feature cards.
6
FAQs
Your Basroc questions, answered.
7
Let's Talk!
Ready to Upgrade Your Cladding System?
8
Footer
Navigation, address, phone, Get in touch.

Compliance

Proof, laid out plainly.

Certificates and warranty become two calm blocks.

1
The mark itself
The CodeMark Australia logo in a soft card.
2
Teal eyebrow
Comprehensively Tested, in teal.
3
Claim as headline
CodeMark Certified and NCC 2022 Tested, in Bebas Neue.
4
The detail underneath
Building types, volumes and approval in Australia and New Zealand.
5
Warranty, stated simply
Up to 10 Years of Protection with Correct Installation and Finish.
6
A number you remember
A large 10 Year Warranty graphic.