Campaign
Pitchfy
Social media ads for a pitch and presentation tool.
- Product
- AI presentation generation
- Deliverables
- 15 posts, 15 stories
- Formats
- 1:1 feed and 9:16 stories
- Goal on every post
- Join the waitlist
Overview
One AI pitch tool, fifteen audiences.
Pitchfy is an AI tool for pitch decks. This campaign sends people to its waitlist.
I designed 15 Instagram posts and 15 matching stories, each for one audience, all ending on the same join waitlist button.
The challenge
Many audiences, one feed.
- 01Each post spoke to a different audience.
- 02Together, they still had to look like one brand.
- 03Each had to work as a square and a story.
The approach
One system, a new scene each time.
- 01Logo, headline, audience line and button never move.
- 02A deep blue ground and a highlight bar tie the set together.
- 03Each audience gets its own 3D scene.
The post system
Five parts on every post.
Only the message and the scene change.
- 1Logo first
The pitchfy.ai logo sits top left.
- 2Headline with a bar
One headline line sits on a solid highlight bar.
- 3Audience line
A short line names who it is for.
- 4One button
A dark join waitlist pill, the only action.
- 5Product scene
A 3D deck on a device, with floating windows.
Two formats
One message, square and tall.
Each post has a story twin with the same copy.
Visual language
Deep blue, black and white.
Blue carries the brand. Black anchors bars and buttons.
- Pitchfy Blue
#0031EC - Bright Blue
#003AEE - Deep Blue
#00279F - Black
#000000 - White
#FFFEFF
Typography
Headlines
Satoshi
Bold, compact headlines that stay readable at feed size.
Supporting text
Axiforma
A light weight for audience lines and the join waitlist button.
The feed
Fifteen posts, one grid.
Side by side, they read as one campaign.
Stories
Fifteen stories, full screen.
Each 9:16 story has the same copy.
Deliverables
What I delivered.
- 15 Instagram posts
- 15 Instagram stories
- Post layout system
- 3D product scenes
- Audience messaging layouts
- Waitlist call to action
Want this kind of clarity for your campaign?
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Nafees ZulfiqarUsually replies within an hour
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