Marketplace
Buildela
A marketplace that helps homeowners find the right builder.
- Client
- Buildela
- Audiences
- Homeowners and trade members
- Region
- United Kingdom
- Deliverables
- Public pages, dashboards, mobile layouts
Overview
One marketplace, one simple path to a builder.
Buildela connects UK homeowners with local tradespeople. Homeowners post a free job, tradespeople reply, and the homeowner picks.
I designed the public site and signed in app for both sides, at 1650 px desktop and 430 px mobile: job search, profiles, pricing, rewards, blogs and chat.
The challenge
Two audiences, one marketplace.
- 01Homeowners want to post a job and find someone they trust.
- 02Trade members want steady leads and a clear plan.
- 03Both sides need to chat and follow each job.
The approach
Friendly blue, one clear action per screen.
- 01Every hero leads with one green action, like Post a free job.
- 02Profiles show qualifications, insurance, area and reviews.
- 03Job cards reuse tags for trade, status and urgency.
Structure
Two journeys under one roof.
Taken from the sections in the design file.
Home
- HomeownersHow it worksHomeowner blogsBlog detail
- Trade membersHow it worksTrade signupPricingRewards
- Find a jobJob searchJob popupJob posted popup
- Post detailsInviteHiredView job postMy posted jobs
- ProfilesMy profileUser profileInsurance popup
- ChatMessagesPerson profile
Key screen
The home page hero.
It speaks to both sides, with live activity.
- 1App banner
A bar offers live job updates in the app.
- 2Menu for both sides
Homeowners, Trade members, Log in, Post a job.
- 3Live activity
50 jobs posted today.
- 4Two clear paths
Post a free job. Join as a trade.
- 5Offers from tradespeople
A counter and avatars show replies.
- 6The product in one card
A homeowner message and Post job button.
Page flow
From first visit to posted job.
It explains the steps, builds trust, then asks for a free job post.
- 1Hero
The better way to find a builder.
- 2How does it work?
Post a free job, Tradespeople respond, Review and choose.
- 3Our top categories
Plumber, Electrician, Roofer and more.
- 4Connect with the best tradespeople
No cost to join, no cold calling, a guarantee on every job.
- 5Some featured tradespeople
Location, expertise, rating and a Hire button.
- 6Our customers love us
Reviews with star ratings.
- 7Post a free job
Checked, Guaranteed, Reviewed.
- 8Local tradespeople
Trade tabs and UK towns, then the footer.
Find a job
Leads, sorted for the trade.
Trade members search for work and move jobs along.
- 1Search first
Job title or keywords, plus a green Search button.
- 2Job pipeline tabs
New jobs, Interested, Shortlisted, Jobs won.
- 3Results count
Jobs won and 11 jobs found.
- 4Filters
One button opens filters.
- 5Where and when
Location, distance and posting time.
- 6Status tags
Trade, progress and urgency as coloured tags.
Membership and chat
Signing up and staying in touch.
Register as a Pro takes five steps. Chat keeps each job in one place.
Mobile
Every page, sized for the phone.
430 px pages, from home to chat.
Visual language
Trust blue, action green.
Blue is for brand and navigation. Green marks actions and success.
- Primary Blue
#0476DA - Dark Blue
#023561 - Navy
#012545 - Ink
#101828 - Green
#17B26A - Slate
#475467 - Mist
#F0F3FB
Typography
Typeface
Aa
Onest
One family for headlines, body copy, labels and buttons.
- Regular
- Medium
- SemiBold
- Bold
Display
Find a job
Onest
Bold display headings up to 40 px, with Medium and SemiBold for cards and tags.
- 40
- Bold
- SemiBold
- Medium
Deliverables
What I delivered.
- Home
- How it works, homeowner
- How it works, trade
- Find a job
- Post details and job states
- My posted jobs
- Trade signup
- Pricing and payment
- My profile
- User profile
- Trade member rewards
- Blogs and blog detail
- Chat
- Mobile layouts, 430
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Nafees ZulfiqarUsually replies within an hour
5.0 from 33 Upwork reviewsTop Rated
